6 things Your Northern Beaches Expo can do for your Business
1. MAKE INSTANT SALES
Imagine one day thousands of targeted prospects walked through the door of your business. What would this do for your sales?
You can make sales at the expo. You simply need to provide a receipt of purchase for sales at the show.
ATMs will be available. Your buyers have access to fast cash at the expo.
You’ll have the opportunity to present your best products and services, to a captive local audience in a relaxed friendly and fun atmosphere.
2. INCREASE YOUR BRAND EQUITY
By exhibiting at the biggest local expo event every year, you’re bringing your brand to the community every year in all the ways the expo reaches the community including the event itself.
Increasing your brand equity over time adds genuine value to your business.
3. ACHIEVE SUSTAINED GROWTH
Building a 12 month marketing campaign that will keep your customers and staff interested and your bottom dollar increasing is a challenge for any business. Discover the benefits with an annual event and building your marketing around it. Use the show to launch new campaigns, a deadline can help productivity. Plan what you’re going to send the fresh leads and new contacts from the expo.
4. STRONG CLIENT RELATIONSHIPS
It’s a lot cheaper to keep a customer than to prospect a new one, but sometimes it feels like there aren’t enough hours in the day to keep in touch with the database.
Gain Instant referrals at the show
Your customers might come to the show with their friends, when they do, you’ll have a face to face introduction to a potential new customer.
Use your clients’ feedback to promote your stand
Why not display your testimonials with photos at the expo?
5. MOTIVATE STAFF & SUPPLIERS
Break the routine! Get staff involved in the stand design so they can take pride and ownership of the stand on the day. Ask your staff for suggestions on competitions and special offers, you might dig up some golden ideas. Your suppliers will love the extra exposure and you might get some free samples or display materials.
6. GAIN FEEDBACK FOR RESEARCH & DEVELOPMENT
What questions, if answered, could help your business grow? Think about it. Because you’ll be in a position to get thousands of answers! Whether you’re offering prizes for surveys to get specific questions answered, or just chatting to everyone you see, you’ll be getting loads of feedback.
Has the client heard of your business?
Have they used your products or services before?
Which competitor are they currently going to?
Get creative – power questions get power answers!